Designing for Intent: How Generative UI and MX Design Are Rewriting the CRO Rules in 2026
Welcome to mid-2026, where the traditional user interface is officially becoming a legacy concept. For years, web designers and conversion rate optimization (CRO) specialists built digital experiences like physical corridors: fixed layouts, rigid forms, and linear funnels designed to push every visitor through the exact same sequence of clicks. If a user didn’t fit the...